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From cell to dealer: one view of the EV chain

An EV maker had silos: procurement, production, logistics, dealers. They needed a single picture and smarter allocation.

The challenge

Critical path depended on cells and components from multiple regions. Delays showed up late; allocation to dealers was manual and often wrong. Sales wanted to promise delivery; ops couldn’t promise with confidence. They had ERP, MES, and dealer systems but no unified visibility or decision support from raw material to end customer.

What we built

We built a supply-chain visibility and allocation layer that connects to their existing systems. It tracks orders, inventory, and shipments from suppliers through production and into dealer stock. A single dashboard shows pipeline position, lead times, and risk hotspots. On top of that we added an allocation engine: given demand signals and constraints (capacity, geography, trim mix), it suggests how to distribute finished vehicles to dealers so that promise dates are achievable and inventory is balanced. We kept integration lightweight so they didn’t have to replace core systems — we read from and wrote back where needed.

Results

Ops and sales share one source of truth. Promise accuracy improved and dealer satisfaction with allocation went up. When a supplier slipped, the team could see impact and adjust allocation in days instead of weeks. They’re now extending the same visibility to after-sales and battery lifecycle to close the loop.

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